WordPress Development Portfolio

click image above to view live website

Underground Sun

(undergroundsun.com)

History: This client, an independent record label in California, had hired an elite branding agency to establish the look, feel, and messaging for every aspect of their marketing, including the website. But that agency didn’t have an in-house resource to convert the basically “flat” mockups (for the desktop view of the site only) that their graphic designer had created into a website that not only embodied the brand, but that the client would be able to maintain themselves going forward.

Outcome:  Working closely with the branding firm, I was able to bring the website to life using the visual and textual assets they provided, expanding their vision to include views for tablet and phone devices.

Features: Among the special features for this website are a looping homepage video reel (optimized to load quickly), e-commerce functionality, integrated email marketing functionality, lightbox videos on the “Watch” page, and two layers of visitor communication (the blog and the “flares”), all of which (except for the homepage video) were developed to be easily maintainable by the client.

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Nomi Prins

(nomiprins.com)

History: This client, a geopolitical financial expert and investigative journalist, had hired an elite branding agency to establish the look, feel, and messaging for every aspect of her marketing, including the website. But that agency didn’t have an in-house resource to convert the basically “flat” mockups (for the desktop view of the site only) that their graphic designer had created into a website that not only embodied her brand, but that her people would be able to maintain themselves going forward.

Outcome:  Working closely with the branding firm, I was able to bring Nomi’s website to life using the visual and textual assets they provided, expanding their vision to include views for tablet and phone devices.

Features: Among the special features for this website are social media feeds that have been embedded in a way that is visually consistent with the look of the site, integrated email marketing functionality, and various “Media” pages (Articles, Videos, and Press) that were developed to be easily maintainable by the client.

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David Franz

(davidfranz.com)

History: This client, a musician who was releasing his first album, hired a talented graphic designer and photographer to create the look not only for his album artwork and other print/digital collateral, but also for his promotional website. This particular designer went the “mobile first” route, supplying me with mockups only for a phone view.

Outcome:  Working closely with this designer, I was able to bring David’s website to life using the visual and textual assets he provided, expanding his vision to include views for tablet and desktop sized screens.

Features: Among the special features for this website are integrated email marketing functionality and a Videos page that can be easily maintained by David or his people.

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Archangel Group Marketing

(archangelgroupmarketing.com)

History: This client, a marketing firm local to the Tampa area, first hired a graphic designer from one of the freelance platforms to create a logo for them, and then another to mockup the pages of their website for various screen/device types, following specs I helped the client create. The designer then communicated these mockups to me via a popular online tool called Figma.

Outcome:  Using the assets provided by the graphic designer, I was able to build a fully responsive site in WordPress.

Features: This website is fairly straightforward, but it does include a hero-sized looping video on the homepage, a blog maintained by the firm itself, and a testimonials carousel.

click image above to view live website

School Library Journal Blogs

(afuse8production.slj.com)

History: This client, a long-respected trade magazine that serves up news and information to librarians, had completed a digital transformation of its primary site several years ago, but had never carried out this transformation for the handful of well-read blogs it sponsored. As a result, the design and layout of these blogs had become outdated, they didn’t match the branding of the parent site, and they weren’t fully responsive for all devices.

Outcome:  Working closely with various in-house departments (art, sales, editorial, and marketing), I proposed a variety of improvements to the blog template that included not only a new design that skewed more closely to the look and feel of their website but that would also result in more visitors both to the blog sites and the parent site. I then created a timeline and carried out this plan, managing the project over a period of 6 months for a total of 13 blogs (7 active, 6 archived), including the migration and content remediation of more than 22,000 existing posts as old as 14 years.

Features: Besides all of the normal functionality associated with blogs, the dozen or so sites that are part of the SLJ blog network employ a custom-coded layout and functionality that goes well beyond what’s normally associated with this medium. Wherever possible, the children’s book covers that are so frequently the source of discussion are given room to shine. There is both a trending posts carousel and a section that surfaces archived posts. Related articles from the parent SLJ site are showcased on the blog sites by way of an RSS feed, thereby driving traffic to the parent site. And automated inline ads have been added to longer posts in order to improve visibility of these for the sponsors of the blog.

WHAT MY CLIENTS ARE SAYING